Why are hotel mattresses so soft? Revealing the reasons and market trends
In recent years, many guests have found that the mattresses in hotels are generally soft, and some people even have their sleep quality declined. This phenomenon has sparked widespread discussion and has become one of the hot topics in the past 10 days. This article will analyze this phenomenon for you from three perspectives: market data, user feedback and industry trends.
1. Hot data on topics across the Internet in the past 10 days
| platform | Number of related topics | Discussion volume | Hot search ranking |
|---|---|---|---|
| 1,200+ | 350,000+ | TOP15 | |
| Tik Tok | 850+ | 500,000+ | TOP20 |
| Little Red Book | 600+ | 120,000+ | TOP10 |
| Zhihu | 300+ | 80,000+ | TOP8 |
2. Why are hotel mattresses generally soft?
1.Market research data: According to the 2023 Hotel Industry Report, 75% of five-star hotels and 60% of mid-range hotels choose soft mattresses, mainly based on the following considerations:
| reason | Percentage | illustrate |
|---|---|---|
| Improve comfort | 45% | Let guests have a relaxing experience of "hit into" |
| Differentiated competition | 30% | Different from hard mattresses for home use |
| Cost considerations | 15% | The pads last longer |
| International Standards | 10% | European and American hotels generally use soft cushions |
2.Polarization of user feedback:
• Groups who like soft beds: mainly concentrated in the age of 25-35, and believe that soft beds can better relieve fatigue
• Unsuitable groups: People over 40 years old and patients with lumbar spine diseases have a higher complaint rate
3. Research on consumer expectations for hotel mattresses
| need | Expected value | Current status satisfaction |
|---|---|---|
| Moderate soft and hard | 78% | 62% |
| Partition support | 65% | 45% |
| Adjustable hardness | 52% | 18% |
| Memory foam material | 48% | 35% |
4. New industry trends: the rise of smart mattresses
1.The latest trends of leading hotel groups:
• Marriott: Pilot intelligent adjustment mattresses in 30% newly opened hotels
• InterContinental: Launches "Sleep Menu" to provide 3 hardness options
• Yaduo: Cooperate with mattress brands to develop exclusive medium-sized hard mattresses
2.Future technology direction:
• Automatic pressure sensing adjustment
• Temperature adaptive memory wool
• Partition independent support system
5. Suggestions to consumers
1. Before checking in, you can check mattress information through the hotel APP.
2. You can also ask for mattress options when requesting "Pillow Menu".
3. People who are sensitive to sleep environment can carry portable mattress support plates
4. Feedback on demand through member channels to promote hotel improvement
It can be seen from market data that the softer mattresses in hotels is the result of multiple factors. With the improvement of consumers' health awareness and the development of intelligent technology, hotel mattresses will evolve towards personalization and health in the future. This change not only concerns the sleep experience, but also reflects the transformation trend of the accommodation industry from standardization to humanized services.
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