What cosmetics should pregnant women wear: safe choices and analysis of popular ingredients
As awareness of skin care during pregnancy increases, topics related to "maternity cosmetics" have become significantly more popular on social media and maternal and child forums in the past 10 days. This article combines hot topics on the Internet to compile a safe cosmetics selection guide and ingredient lightning protection list for pregnant mothers.
1. Top 5 popular cosmetics topics for pregnant women in the past 10 days

| Ranking | Topic keywords | Discussion platform | heat index |
|---|---|---|---|
| 1 | List of prohibited ingredients for pregnant women | Xiaohongshu/Zhihu | 985,000 |
| 2 | Sunscreen selection during pregnancy | Weibo super chat | 762,000 |
| 3 | Pure Physical BB Cream Review | Douyin/Kuaishou | 638,000 |
| 4 | Lipstick safety standards for pregnant women | Station B/WeChat | 521,000 |
| 5 | Controversy over the use of essential oils during pregnancy | Mother and baby forum | 417,000 |
2. Comparison table of safe ingredients in cosmetics for pregnant women
| Category | Recommended ingredients | risk component | Examples of popular brands |
|---|---|---|---|
| Basic skin care | Hyaluronic acid, ceramide | Retinol, salicylic acid | Fancl, HABA |
| sunscreen products | Zinc oxide, titanium dioxide | Oxybenzone, cinnamate | Thinkbaby, Angelsa Blue Bottle |
| Cosmetics | Mineral pigments, vegetable waxes | Synthetic pigments, lead and mercury compounds | Belli, Naturaglace |
| cleaning products | Amino acid surface activity | SLS/SLES | Kerun, Freeplus |
3. New trends in cosmetics for pregnant women in 2023
1.The concept of "pure beauty" explodes: Many brands have launched zero-added series certified by EWG, and ingredient transparency has become a core selling point.
2.Staged care plan: Exclusive formula designed for different hormone levels in early, middle and late pregnancy to solve phased problems such as pregnancy spots and dryness.
3.Male market growth: A special skin care line for expectant fathers has emerged, focusing on the concept of "synchronized care during pregnancy". The number of views on Douyin-related topics has increased by 300% every month.
4. Expert advice: three principles of makeup during pregnancy
1.Streamline steps: The Department of Obstetrics and Gynecology of Peking University Third Hospital recommends that daily care should be kept within 3 steps (cleansing-moisturizing-sunscreen), and isolation/touching can be appropriately added on special occasions.
2.Avoid high-risk periods: In the early pregnancy (1-12 weeks), when the fetal organs are forming, the use of cosmetics should be minimized.
3.Authoritative certification is preferred: Look for products registered with the FDA and CFDA, be wary of “pregnant women only” marketing gimmicks, and actually check the complete ingredient list.
5. Controversial Topic: Can these be used?
| product type | Supporters' point of view | Opposition evidence | Current consensus |
|---|---|---|---|
| nail polish | Water-based formula formaldehyde-free | Still contains toluene solvent | Recommended to avoid |
| perfume | Natural essential oil preparation | May cause contractions | Contraindicated in late pregnancy |
| hair dye | plant hair dye | PPD penetration risk | Use after breastfeeding |
Note: The statistical period of all data is from November 1 to November 10, 2023. The popularity index is calculated based on the weighted search volume and interaction volume of each platform.
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